Hey all, we started a tumblr to showcase our wonderful antique sales typebook, issued in 1906 by the American Type Founders Company to sell their letter-type and other (now obsolete) printing equipment. (http://thatstypical.tumblr.com/ – there will be other design-y posts there, as well.)
You can view it here.
This is a book we’ve owned since the early 80′s; we’ve gotten much enjoyment from it over the years – and useful caps, embellishments and dingbats to use in our designs – so we decided we would share it with the world, one page at a time.
This book is piece of American history – fading from the minds of designers for whom this is several steps removed from the way they create typography – and it freeze-frames the first emergence of Franklin Gothic, Bank Gothic, Broadway, etc., and other typefaces, including seminal work by Frederic Goudy.
(You can also read more about the American Type Founders Company on wikipedia.)
