The branding of Beverly Hills Skin Center challenged us to create a logo and type that would suggest the high-end quality of the company while communicating the gentle and caring side of their services.

The lotus flower, with its reputation for beauty and rarity was selected by the client as the symbol that would embody their quality and attention to beauty. The purple hue of the logo was selected being the most calming color. It is also one of the colors that the lotus flower is known for. The lotus theme was carried througout the company, including on the website bevhillsskincenter.com as well as the interior design of their spa, business cards, bringing them all together with the theme of perfection, beauty, and calmness.

The stacked words are cleanly aligned on right and left, suggesting perfection. the dashed hairlines that separate the stacks suggest the layers of skin, which is the focus of the company.